Men vs. Women: Exploring Marketing’s Impact on Gender Bias
Sunday 19 June 15:15 - 15:45 Forum
As marketers, we strive to infiltrate culture. But have we considered our impact on driving gender bias? These days, major brand campaigns drive significantly more media impressions than a Hollywood blockbuster. So what part do brands play in reinforcing the roles of men and women? How do we transcend the male/female stereotypes that often appear in our work, and in doing so, erase gender bias for future generations? Deutsch Los Angeles President Kim Getty speaks on marketers' power to reset gender bias and our call to be cultural leaders.