Q&A With Carmela Serantes Abalo


Carmela Serantes Abalo- Senior CopywriterProximity Barcelona

Award won: PR Lyon Gold, Promo Lyon Silver, Direct Lyon - Shortlist

Link to the work: http://carmelaserantes.ga/70-guardianes-del-invierno-skoda Year: 2015

Choose three words to sum up what it feels like to win at Cannes

Yes, yes, yes!!!!

What do you put your success down to?

I was having fun. I simply loved the project from the first moment and enjoyed it until the end. I also took it quite personal ;)

Has winning a Cannes Lion changed your career?

Not too much. But I gained confidence and I learned to appreciate the quality of my work.

Are there any past female winners that have inspired you?

My two creative directors in this project, Alba Vence and Eva Santos. They are the rare brilliant, hardworking and friendly kind.

What’s the best advice you’ve ever received?

Only one? Have fun doing your best.

How did you get to the position you are in now?

Advertising and Public Relationships Degree Trainee Trainee Trainee - Junior Copywriter Junior Copywriter Senior Copywriter Cannes Lioness

Career low-point?

Trainee Trainee Trainee

Career high-light?

The decision of starting my own project: The Goood Shop, an online shop for local good brands and the blog thisisgoood.com/, about art, fashion and slow ideas for a better life.

Why is it important to see women winning?

Because it shows the amazing work that women are doing in advertising and it is an important way to make young woman to dream big and be strong against difficulties.

Reserve enough time to have a wonderful personal life. Enjoy family, friends, nature and whatever you like doing. Do not forget to breathe and take care of yourself: practice some sport, travel, eat properly and tidy your home.

Do not let anybody judge you, neither you.

Are there any female creatives back home you want to give a shout out to?

Not specially... The ones I know are using their creativity in their own projects.

You’re clearly ace at advertising but what else are you good at?

Hmmm... this question is a difficult one! I enjoy writing. Short stories, tails, poems, posts... I have done it since I was a child and I still do it. Storytelling is the tool that makes me feel more comfortable. Also, people say that I am good at creating web structures and UX, and that I have a beautiful handwriting.

Portfolio link: http://carmelaserantes.ga
Blog: http://thisisgoood.com/