Q&A With Marcela Angeles Macedo
Marcela Angeles Macedo - Copywriter - 72andSunny
Award won: 2015 PR Lion – Silver, Outdoor Lion – Bronze
Link to the work: https://vimeo.com/129502579
Choose three words to sum up what it feels like to win at Cannes
Rewarding, Inspiring, Empowering
What do you put your success down to?
It was a lot of hard teamwork. I think we did a pretty good job by coming up with an idea that not only we liked as an agency, but that the client loved for their business and the people loved in their lives. Not many campaigns do that, especially with small budgets.
Has winning a Cannes Lion changed your career?
It has opened the doors for me in many ways, new job opportunities, meeting talented people, world wide recognition and it has helped me to push my limits as a creative and to grow as a strategic creative. I’m definitely standing in a pretty good place right now.
Are there any past female winners that have inspired you?
Mariela Rueda has been my mentor and an inspiring creative in my career.
What’s the best advice you’ve ever received?
Honesty saves time.
How did you get to the position you are in now?
Camp Councilor– BA Advertising – Creative Intern JWT – Copywriter Ignited – Documentary Photographer – Sr. Copywriter Conill Saatchi&Saatchi – Cannes Lioness –Copywriter 72andSunny
Accepting that we sell things that sometimes people don’t need.
Being featured by Ad Age on “Creatives you need to know” and remembering that I get to use my brain everyday to come up with creative ideas.
Why is it important to see women winning?
It is important to inspire younger generations, it is important to show that we have the capacity to do any job we want and that we are as creative as any human. I think the amount of woman winning will come from the amount of woman believing in their capacity to do it.
What’s your secret?
Staying inspired. Documentary Photography is my b-side and work-life balance is essential, without it, there is no inspiration.
If you could give one bit of advice to female creatives out there, what would it be?
Fight for your ideas, make sure your voice is heard, trust your instincts and remember that good ideas can come from anyone: intern or VP, man or woman.
Are there any female creatives back home you want to give a shout out to?
Mariela Rueda and Alethya Heras, both have inspired me in my career, taught me everything I know about advertising and life, and taught me to trust myself as a creative.
You’re clearly ace at advertising but what else are you good at?
5 years ago I started doing Documentary Photographer working on projects that reflect social subjects that are important to me. I’ve had the fortune to be published on magazines such as Vice Mexico and my photos have been exhibited in NY, Los Angeles, Mexico, Colombia and Brazil. Check it here: marcelaangeles.com