Q&A With María José Palacios



María José Palacios- Copywriter- Simple Chile

Award won:

Press – Bronze lion


Link to the work: 


Choose three words to sum up what it feels like to win at Cannes

Empowering, rewarding, proud

What do you put your success down to?

I think I just knew how to recognize a good idea and believe in it. I didn’t rest until I saw it done just the way we imagine it.

Has winning a Cannes Lion changed your career?

This is my first lion, my career hasn’t change THAT much, but I definitely have more recognition.

It has opened the doors for me in new jobs opportunities and to aspire to bigger things.

I must say I feel way more “respected” by my partners and I feel more confident of myself.

Are there any past female winners that have inspired you?

To be honest, I don’t know any female winner that much to feel inspired, (at least not in my country) but I know there’re many in the world.

What’s the best advice you’ve ever received?

The best advice I’ve ever receive was the day I was fired from another agency, I was really bumped and this person told me that maybe it was a good idea for me to look for a smaller agency, that way I didn’t have to put a big effort to stand out.

That was the best advice for me because I get so mad, I refused to believe that people look me that way, like I wasn’t ready to big things.

From that day on I put all my effort to find a place in the best agency I could, with the best creative I could, working hard to get the biggest things I could, and to show myself that everyone was wrong. And that’s what I did.

How did you get to the position you are in now

Advertising degree – creative/designer intern (in a hotel) - Community manager – Digital Creative – Creative – Cannes Lioness

Career low-point?

Realize that this career is 80% failure

Career high-light?

Cannes, obviously

Why is it important to see women winning?

Its important to start taking more seriously our work, people are used to see us as accounts and executives not in creativity, so it’s time for men to know that they don’t own this industry.

 What’s your secret?


If you could give one bit of advice to female creatives out there, what would it be?

You are not alone! But there’s not a lot of us, don’t leaves us a bad image, so stand out there and always give your best. (And remember always give a good use to our superpower, the multitask.)

 You’re clearly ace at advertising but what else are you good at?

I use to do magic, I was pretty good but I don’t anymore (I always say I have to do magic again but I’m really rusty), I was the only female too, I think I‘ve always like those kind of things that only men could do.

I also do theatre improvisation I won an award in that too, for the best impro song ever made and perform in that international contest.

Portfolio link: https://www.behance.net/marpalacios

Twitter handle: @kutufina