Q&A With Bianca Guimaraes


Bianca Guimaraes- Associate Creative Director-BBDO NY

 Awards won:

2016 Design Lion - Bronze

2015 Cyber Lion – Silver

2012 Mobile Lion – Gold


Choose three words to sum up what it feels like to win at Cannes

Fulfilling, Rewarding, Awesome.

What do you put your success down to?

My ambition, passion and hard work. Also, surrounding myself with people that are better than me, so I keep pushing myself to be like them.

Has winning a Cannes Lion changed your career?

Absolutely! It contributed to me getting better briefs, raises and new job opportunities.

Are there any past female winners that have inspired you?

I don’t separate/categorize winners as male or female. There are lots of people and work that have inspired me.   

 What’s the best advice you’ve ever received?

To set goals for myself and reassess every 6 months. To learn to love selling.

How did you get to the position you are in now?

I have a degree in Communications and started my career in advertising at 19, working at São Paulo based agencies. At 22 I bought my first pair of winter boots and moved to New York to join JWT. There I was selected as 1 of 50 High Potential employees, from a network of more than 10,000 people. The program aims to recognize, reward and train top talent for future leadership positions. In 2014 I joined BBDO as a Senior Art Director and was promoted to ACD in 2015.

Career low-point?

There are lots of them. The key is to not let them get you down or discourage you.

Career high-light?

Is yet to come.

Why is it important to see women winning?

To break the misconceptions that women can’t be as successful as men. Especially when they’re mothers, which helps to show other women that you can have a family and be successful at the same time. 

 What’s your secret?

I like to play volleyball as a way to distract my mind and give it a rest. That definitely helps me stay creatively fresh.

If you could give one bit of advice to female creatives out there, what would it be?

Make sure the work you’re doing is in line with your career objectives. If it isn’t, don’t be afraid or shy to ask for that to change.

Don’t fall in love too hard with your ideas.

Learn to pick your battles.

Are there any female creatives you want to give a shout out to?

Rachel Birnbaum and Yana Hunt for being great mentors.

Lauren Connolly for looking out for other women in the business.

Portfolio link: biancaguimaraesportfolio.com

Twitter handle: @biguimaraess

Linked In profile: linkedin.com/in/biancaguimaraes1