Q&A With Sara Rosset


Sara Rosset- Senior Copywriter- Y&R Milan

Award won: Silver-Mobile, 2 Direct shortlists, 1 Media shortlist, 1 PR Shortlist.

Year: 2015

Link to the work:


Choose three words to sum up what it feels like to win at Cannes


What do you put your success down to?

I have no faith in any god, so when I was young I had to choose to have faith in something or someone. I chose myself.

Has winning a Cannes Lion changed your career?

Yes, it has. I’m still working in my country, but in a higher position.

Are there any past female winners that have inspired you?

Milos Obradovic, which not a woman of course, but he’s one of the author of Like a Girl, a great gift for all the women and girls around the world. I had the honor to work with him in Leo Burnett Milan, and still have the honor to drink a beer with him when I jump in London.

What’s the best advice you’ve ever received?

Reality is much better than a dream. So make your dreams come true.  

Career high-light?

2015, with the Lion.

Why is it important to see women winning?

 Cuz we fight every fu**ing day, so it’s important to show it off somefu**ingtimes.

 What’s your secret?

Turn off my brain at the right moment.

If you could give one bit of advice to female creatives out there, what would it be?

Balls are not exclusive for boys.

You’re clearly ace at advertising but what else are you good at?

Cooking. Which is quite similar to advertising, btw.

 Have you seen a piece of work this year and thought, I wish I had done that?

 This one is amazing: #ManBoobs4Boobs

Portfolio link: https://www.behance.net/sararosset