Q&A With Carol Saraiva
Carol Saraiva - Senior Copywriter -Deutsch – Los Angeles
· Third Most Awarded copywriter in the world (Cannes Report 2014)
· 4x Gold (PR, Outdoor, Integrated Health, PR Health)
· 6x Silver (Creative Effectiveness, Branded Content, Cyber, Design, Media, Direct Health)
· 4x Bronze (Branded Content, Promo, Media, Media)
Link to the work: Carolinasaraiva.com
Choose three words to sum up what it feels like to win at Cannes
CARALHO, QUE FODA (My feelings speak in Portuguese)
What do you put your success down to?
A lot of late nights, talented people around me, passion and laughs.
Has winning a Cannes Lion changed your career?
Absolutely. I was invited to move to Portugal after my first lion. And to move to USA after the Bald Cartoon’s lions. So I can say that more than changed my career, winning lions changed my whole life.
Are there any past female winners that have inspired you?
A lot of female winners inspired me. But I remember to see Luciana Haguiara, from ALMAP, on stage and think, “She rocks!”
What’s the best advice you’ve ever received?
Write on Google Docs instead of Word.
How did you get to the position you are in now?
I started at Ogilvy Sao Paulo – After 3 years I moved to DM9DDB, where I won my first lion – I moved to Lisbon for 3 years, where I worked for Fullsix and Draft FCB – I represented Portugal in Cannes as a Young Lion delegate – I comeback to Brazil to work for Garage for a coupe of years and then, to Ogilvy again – Where I created Bald Cartoons and Drinkable Campaign and won more 13 lions JCannes Lioness - Now I live in Los Angeles and Work at Deutsch (Proud to be in a place where the President is a woman)
Create campaigns for church. Really bad ones.
Help children with cancer to fight against prejudice all over the world.
Why is it important to see women winning?
Especially in Brazil, the advertising market is very male oriented. I used to work in a place with 50 guys and just me as a female. That’s why I am extremely happy to see women in the spotlight showing that talent is not relate to genre, is related to creativity and a lot of effort.
What’s your secret?
Fencing classes and Nutella. Nothing better to relax.
If you could give one bit of advice to female creatives out there, what would it be?
Be tough. But never lose your sensitive side.
Are there any female creatives back home you want to give a shout out to?
I want to shout out to the Brazilian women that didn’t give up and go fabulous every day to work aiming to create the best ideas in the world.
You’re clearly ace at advertising but what else are you good at?
Drinking games, eating cheese and planning trips J
Portfolio link: carolinasaraiva.com